Jeremy Smith, President of California Pools, talks about what makes his company worthy of a Better Business Bureau International Torch Award.

California Pools & Landscape – Through The Eyes Of The Judges

California Pools & Landscape is a family-owned business operating in Chandler, Az., since 1998. The company strives to provide innovative design, quality construction and excellent customer service. The judges noted that everything this company does revolves around its commitment to the customer. Company owners also recognize that in order to provide the highest level of products and services to the customer, they must provide a rewarding work environment for employees. They do this through recognition programs, opportunities for career growth and ongoing ethics/leadership training.



As part of our quest to recognize excellence and award business leadership, each year Council of Better Business Bureaus awards its Torch Awards. In 2015, four outstanding companies received the Better Business Bureau (BBB) International Torch Award for Ethics – presented to businesses in recognition of best practices in leadership, character and organizational ethics. All four honorees were recipients of their local BBB Torch Award for Ethics.!What-Makes-An-International-Torch-Award-Winner/c1nni/575b035e0cf24c9615a7a179


The Better Business Bureau of Central, Northern and Western Arizona announced the winners for the 2014 BBB Business Ethics Awards Wednesday night at its 13th annual dinner celebration.  California Pools & Landscape is proud to be named the 2014 category 4 (51-150 employees) winner as a leading Phoenix Pool Contractor.  At the dinner to accept the award were California Pools family of owners, Mike, Joan, Jeremy & Stephanie Smith.

“The winners of the 2014 Business Ethics Awards have not only demonstrated an understanding of how ethical business practices impact profitability, they’ve also shown its positive effect on company culture and the community,” said Matthew Fehling, BBB President/CEO. “For this reason, we are proud to have them join over 50 local companies celebrated for their ethical business practices.”

As a 2014 winner, California Pools & Landscape, Phoenix Pool Contractor was selected by an independent, volunteer panel of community and business leaders based on criteria established by the Council of Better Business Bureaus’ International Torch Award.

When asked about her experience with ‘Cal Pools’, Senior Manager Nicole Shoppach replied, “I have made California Pools & Landscape my career home for one main reason. Every day I come to work I know exactly what to expect. I know that ownership will address issues head on and in an honest and ethical manner.  I know that every customer will be treated fairly and receive the highest quality product. I know that every trade/vender/laborer will be respected and paid on time for their hard work.”

Commitment to excellence does not stop with ownership at California Pools, though.  “I know that every California Pools’ employee is dedicated in making all the above happen on a daily basis”, adds Shoppach.

For more information or to read the official BBB press release, click here.


2014 BBB Business Ethics Awards

Better Business Bureau (BBB) announces that California Pools & Landscape is one of only 15 Arizona companies selected as a finalist for the 2014 BBB Business Ethics Awards, sponsored by Wells Fargo. Five of the 15 companies will be named winners in their category during the awards dinner and ceremony on Wednesday, May 7, 2014 at the Arizona Biltmore Resort and Spa.

“The BBB Business Ethics Awards were established in 2002 to recognize outstanding businesses that maintain a solid commitment to ethics and trust in the marketplace,” said Erin Harshfield, BBB Foundation Director. “We are excited to include California Pools and Landscape in the prestigious circle of over 100 local companies recognized for their business ethics.”

“As the connection between company culture, employee satisfaction and ethical business practices becomes more evident, it is important for business owners to have access to industry experts such as Ann Rhoades,” said Matthew Fehling, BBB President/CEO. “For this reason, we are excited to have Mrs. Rhoades share her expertise with local companies at BBB’s Business Ethics Awards.”

President of People Ink and best-selling author of Built on Values: Creating an Enviable Culture that Outperforms the Competition, Ann Rhoades will deliver the keynote address to more than 350 business and community leaders during the May 7 awards dinner. Television and radio personality Pat McMahon, will serve as the master of ceremonies for the ninth year in a row.

Visit to learn more about the May 7 event. Secure a table sponsorship by Monday, April 7 or purchase tickets by April 30. For additional information, contact BBB Foundation at 602-264-2864 or

Annual Survey and Analysis of 16 Million Monthly Users

Reveals Top-Rated Building, Remodeling and Design Professionals


California Pools Best of Houzz Award 2014Chandler, AZ, February 4, 2014 – California Pools & Landscape, swimming pool builder of Chandler, AZ has been awarded “Best Of Houzz” by Houzz, the leading platform for home remodeling and design. The elite pool and landscape construction company was chosen by the more than 16 million monthly users that comprise the Houzz community.

The Best Of Houzz award is given in two categories: Customer Satisfaction and Design. Customer Satisfaction honors are determined by a variety of factors, including the number and quality of client reviews a professional received in 2013. Design award winners’ work was the most popular among the more than 16 million monthly users on Houzz, known as “Houzzers,” who saved more than 230 million professional images of home interiors and exteriors to their personal ideabooks via the Houzz site. Winners will receive a “Best Of Houzz 2014” badge on their profiles, showing the Houzz community their commitment to excellence. These badges help homeowners identify popular and top-rated home professionals in every metro area on Houzz.

“We are very honored to be awarded 2014 Best of Houzz but our greatest reward is turning our clients’ backyard dreams into a reality.” – Jeremy Smith, President California Pools & Landscape

“Houzz provides homeowners with the most comprehensive view of home building, remodeling and design professionals, empowering them to find and hire the right professional to execute their vision,” said Liza Hausman, vice president of community for Houzz. “We’re delighted to recognize California Pools & Landscape among our “Best Of” professionals for customer satisfaction as judged by our community of homeowners and design enthusiasts who are actively remodeling and decorating their homes.”

With Houzz, homeowners can identify not only the top-rated professionals like California Pools & Landscape, but also those whose work matches their own aspirations for their home. Homeowners can also evaluate professionals by contacting them directly on the Houzz platform, asking questions about their work and reviewing their responses to questions from others in the Houzz community.

Follow California Pools & Landscape on Houzz

About California Pools & Landscape

Family owned and operated since 1998, California Pools & Landscape strives to provide innovative design, quality construction, and excellent customer service into every project that they build.

About Houzz

Houzz is the leading platform for home remodeling and design, providing people with everything they need to improve their homes from start to finish – online or from a mobile device. From decorating a room to building a custom home, Houzz connects millions of homeowners, home design enthusiasts and home improvement professionals across the country and around the world. With the largest residential design database in the world and a vibrant community powered by social tools, Houzz is the easiest way for people to get the design inspiration, project advice, product information and professional reviews they need to help turn ideas into reality.

Photo of Tahoe, the bear.By David Brown.  Mike Smith, founder of California Pools, will be out at the Southwest Wildlife Conservation Center in Scottsdale April 17 to build a pool for its resident bears.

The California Pools AZ pool builder team will build the new pool at no charge for the nonprofit, which cares for rescued desert animals such as mountain lions, coyotes and birds. These animals are rehabilitated and released, but the bears stay, hence the need for the new pool.

He had built the first pool 20 years ago, but that one was not quite so well planned. As Mike tells it, his wife Joan gave him a kiss, a Happy Anniversary card and a big expectant smile that morning. “I gulped and lied,” he says. He told her. “Have I got an anniversary surprise for you! You’ll have it this afternoon.”

Mike had done the bad man thing: He forgot his anniversary!  Mike got into his car, and, fortunately, Southwest Wildlife called unexpectedly, saying they needed a cool-down pool for bears they were rescuing. Could he help?

Mike knew his wife Joan loved bears and quickly put a plan together.  That afternoon, Mike brought Joan, to the Southwest Center and showed her that the dry, dusty bears would soon be living as though they were down by the river because of the pool the company was building for them — especially for her. “I was her hero . . . for a minute.”

But truth doesn’t take a holiday, and Joan was interviewed on local TV about her husband, who had forgotten their wedding anniversary. That story widely survives as does the pool.

Just recently, Mike got another call from the Southwest Center: They had a lot of new bears; three were getting to use the pool, and three only had a little black plastic tub to cool off in.

Mike notes that the lady who called him did not know that California Pools had built the original pool for the bears. He told her the story, and she said, “Oh my God! I have heard that story, and even told that story, but I thought it might just be a myth.” He assured her it was true and now, two decades later, the company wanted to return to cool off some bears with a new pool.

So, Mike will be onsite on the 17th: “I will design the pool with my toe and measure it with one eye squinted,” he says. He’ll have help, though, from a generous group.

Mike Zeitler of Hayward Industries is donating construction equipment, and Kent Leach, Diversified Excavation, will prepare the site.

Bill Duncan of Duncan Plumbing is providing all of the piping and labor for the pool and waterfall, and Curiel Steel the steel and rebar for the 3-foot-deep pool. Kent Leach of DSE Shotcrete received these insights from Mike regarding the amount of material his crew will need: “If you know the height of a bear from his butt to his shoulders while sitting, that would be about right.”

John Brishky of Just Falls is building a waterfall over existing site boulders. The water will cascade down on the bears when they sit under it — a bear shower.

“I appreciate all your offers,” he says to his subcontractors. “I love your giving hearts.”

Mike expects Joan to be triply happy with his giving heart and this second bear pool. Her birthday is April 14, their 35th anniversary is June 25 and Earth Day is April 22.

This time he remembered, without pause!

– Story by David Brown 


We are pleased to announce the Grand Opening of our new state-of-the-art Arizona pool design center located at 4320 W Chandler Blvd Suite 1 in Chandler 85226 conveniently located close to Chandler Fashion Mall and the 101 or I-10 freeways. California Pools & Landscape specializes in creating extraordinary backyards while providing the best value to our customers.  The main focus of our pool design center is to create an atmosphere to display an extensive array of building materials as well as create 3D animated designs before your eyes. Its takes knowhow and not expensive price tags to be an elite custom pool builder!

California Pools & Landscape is family owned and operated since 1988 and we hope to continue our success of building the most beautiful backyards in the desert as we open our design center!

We invite you to call 480-498-2205 to schedule your free consultation with one of our experienced backyard specialist.

 – The Smith Family

Name: Travis
City: Gilbert

We had a pool built about 2 years ago. The entire process was very smooth from the start. The salesman listened to what we wanted and listened to our budget. He then came back with a design that was just about perfect for our desires. We tweaked a few things to fit in budget, but Mark was willing to do whatever was needed to help us achieve our budget.

During the construction phase, all of the guys were great. They were very service oriented. The superintendent was out on several occasions to be sure that everything was going per plan and to make sure all of our concerns were met. I had complete confidence in the entire construction process.

We had a very minor warranty issue and the warranty department has been absolutely wonderful to work with. They addressed the issues without hesitation. Everything was resolved to satisfaction without question.

It has been great dealing with a company that is so dedicated to customer service from the initial contact all the way through the warranty period. I have recommended CA Pools to all of our friends and neighbors. I will continue to do so, as the people in the company seem to be genuinely concerned with providing a quality product and top tier service.

The MDX and SDX safety drains that California Pools installs on all new pools ARE NOT involved with the recent recall. In case you have a pool built by another pool company and you have questions regarding the recent drain recall you can contact the Drain Cover Recall Hotline toll-free at 866-478-3521 or go to the Drain Cover Recall website at


California Pools Helps Create Cherished Memories

By Tinka Davi, Contributing Writer

At the top of my list of New Year’s resolutions is “spend more time with family and friends.” I know that’s the best way to create long-lasting memories because I remember many happy gatherings at Grandma’s house. We had dinner every Sunday, many of them on the patio in the sunny backyard.

Thanks to California Pools & Landscape you, too, can have the ideal setting for gatherings with family and friends. That’s because the company is committed to helping customers create the backyard of their dreams. “We are outdoor specialists,” says Jeremy Smith, owner. “We do everything – the entire project from building a pool to landscaping.” And the company does as little or as much of a project as you, the customer wants. “We help create a beautiful backyard and homeowners are part of the process all the way.” And, an average-size project can be completed from start to finish in just five to six weeks.

Jeremy Smith exudes enthusiasm for his company, the projects and service to customers. A few years ago when the real estate market changed dramatically, Jeremy asked himself, “Are we a luxury item or something different?” The answer was obvious. He wanted to serve customers, to help them take pride in their homes and add something of lasting value.

Whether you want to add a new pool or spa, upgrade your pool to incorporate current styles, or construct an outdoor kitchen, patio and fire pit, it all starts with California Pools’ design team. They’re project managers who create 3D designs at the very first meeting with clients. That meeting and the estimate are free, by the way. You’ll be asked about your dream backyard, how you like to entertain and what you want for your children or your grandkids.

The resulting 3D plans are so realistic that you can see yourself walking around the pool and even swimming in it. With a click, you can change the tile color, the patio pavers and the landscape. “It’s a really neat way to show what the finished project will look like,” says Jeremy. “People love it.” It’s your backyard, but the designers facilitate your vision. They want it to be right because you are the one to be using the finished project.

That commitment has resulted in many satisfied customers. Since 1988, California Pools has built over 20,000 pools and not had a single Registers of Contractors complaint. They’ve also received several awards. “We’re the most decorated pool company in the country for our designs,” Jeremy says.

They’re also the largest bonded pool company in Arizona. “We run our books like the family checkbook, believing that we should not spend more than we’ve got.” Not being in debt gives California Pools a decided advantage. They’re able to pass along savings to customers on travertine, stone and water features, because labor costs are low right now. That results in a good return on your investment.

Jeremy Smith serves as president of the family owned business, which was founded 25 years ago by his parents. His wife, Stephanie, is the Accounting VP. Theirs is not a normal business story; the Smiths consider their employees their friends. And business has been so good, that they’ve hired around 25 people in the last half of 2010.

Customer service, individual design, a streamlined process, good financing options and customer involvement in every phase of a project are what makes California Pools & Landscape  stand out from the rest, Jeremy says. He spends a lot of time talking to potential and past customers, getting input on what they want, what they like and suggestions for improvement. “We believe in customer satisfaction. The customer’s future success relies on our service to the customer today.”

For ideas for your backyard, visit the California Pools web site,, to view several styles of pools, before and after upgrades, outdoor kitchens, patios and more. Then contact California Pools and get started on creating the perfect spot for your own cherished family memories.


Get your backyard staycation ready! We are offering in person and video consultations—from design and financing to selecting colors and materials, you can design your new backyard from the comfort of your couch or at one of our three beautiful design centers. With innovative 3-D modeling, we can bring your backyard to life virtually. There is no better time than now to invest in your home and lifestyle! Call today for special summer pricing.